Nokia N95 AD

一開波仲以為自已睇緊United Colors of Benetton d廣告

少有地成段片主角並唔係白人，而係黑/黃種人

(部電話定位問題？商務客的話Nokia 已經有E系了)

"If I have everything I needed in JUST one device...."帶出個序幕

不同人都為佢改名...帶來一種sensory pleasure

e.g. My right hand, my hero, my magic box, the future...

and end with "my everything"

(an appeal to experiential needs)

之後又開始進入另一個topic，先named n95 as a PC

and then start to introduce how innovative N95 is (an sppeal to functional needs)

- high speed internet access and faster download (coz fully support 3.6M HSDPA)

- instant photo sharing (most phone with multimedia function can do so and Nokia's PC Suite)

- build-in w/GPS, global maps

- 5mp AF camera, DVD quality video w/Carl Zeiss Tessar lens (Carl Zeiss 認證而已)

- MP3 player (Well...等同Windows無小畫家一樣), wireless music (means support A2DP, right?)

- videostreaming (行3G一定要啦)

生動地介紹完d functions with comments後就由一個婦人做總結。

"It's the world in your hand. Think about that. It's the world in your hand."

跟住就彈多句

"It's Nokia Nseries."
"N95, it's what computers have becomes."

成個廣告首尾呼應，帶出一個message

"n95, it's everything."

---


我知你萬能乜都得，

但n95其實target 俾邊一班人？

people who always travel?
people who enjoy taking snap shot?
people who enjoy using high-tech devices?

of it is just a phone for Nokia to show off how innovative she was?

市面大部份multi-function既電話都係touch screen based

所以我覺得有d奇怪，點解n95 function咁勁，但又唔加個touch screen 呢？

不是要跟我說，Nseries要定位做番部電話，所以唔加吧？

人做你唔做，你唔做，你豬咋喎？

如果加埋touch screen從而方便使用的話我諗買既人數會多幾成…

and can compete with SEP990i or Dopod 838 series.....

部電話一出的話最少$6~7000，如果廣告入邊班人所代表既人係Nokia想做既班客，佢地似咁有米，似咁願意買部咁既電話咩？

真係唔知Nokia 想點